Post by account_disabled on Mar 12, 2024 3:54:00 GMT -5
Are we targeting a longer horizon one or two years or maybe the effects need to be faster In practice it depends most on the budget ecommerce stores with small with a medium budget they rather decide to attract traffic from the long tail if it has sales potential ecommerce stores with a larger budget take care to gain visibility in both areas. both from the long tail and from the main phrases. There are exceptions such as niche stores where even with smaller budgets it is worth positioning the main phrases because they make the most sense and have much greater traffic potential than the entire long tail.
In the case of our client the strategy was developed for the long term the budget was limited Phone Number List and the potential for the long tail was large. Thats why we decided to take an approach with an emphasis on expanding the structure and contentrelated activities. Its not that we skipped linking entirely we allocated about of the entire budget to it. Arranging the structure in practice It is primarily a stronger expansion of the original structure. First of all it is about expanding if possible where it makes sense the number of main categories. The second step is to expand the subcategory structure.
It quite often happens that subcategories were not taken into account and at the beginning the website structure consists of only a few basic categories. This is a big mistake. How do you decide which categories and subcategories to add First you need to analyze keywords related to your products then analyze your competition you can find interesting ideas that your competitors are already using. Then we choose phrases and terms to which we can assign our products. Tools such as Ahrefs or Senuto will also help here. With their help we can check which subpages of the competition have the best visibility in the search engine.
In the case of our client the strategy was developed for the long term the budget was limited Phone Number List and the potential for the long tail was large. Thats why we decided to take an approach with an emphasis on expanding the structure and contentrelated activities. Its not that we skipped linking entirely we allocated about of the entire budget to it. Arranging the structure in practice It is primarily a stronger expansion of the original structure. First of all it is about expanding if possible where it makes sense the number of main categories. The second step is to expand the subcategory structure.
It quite often happens that subcategories were not taken into account and at the beginning the website structure consists of only a few basic categories. This is a big mistake. How do you decide which categories and subcategories to add First you need to analyze keywords related to your products then analyze your competition you can find interesting ideas that your competitors are already using. Then we choose phrases and terms to which we can assign our products. Tools such as Ahrefs or Senuto will also help here. With their help we can check which subpages of the competition have the best visibility in the search engine.