Post by account_disabled on Feb 18, 2024 1:31:51 GMT -5
Using Amazon for advertising Taking advantage of Ads Data Hub Using Google AdMob to get more from in-app ads Developing a remarketing strategy Integrating PPC and search engine optimization (SEO) together Using audience targeting to reach the right people Keeping tabs on click fraud Increasing use of video ads Prioritizing Google Shopping for selling products Staying agile If you want to learn more about these PPC marketing trends, keep reading! But don’t forget to join our email newsletter to get the latest marketing trends sent straight to your inbox!
Don’t miss our Marketing Manager Customer Phone Number List Insider emails! Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox! ENTER YOUR EMAIL BELOW: Enter your work email (Don’t worry, we’ll never share your information!) PPC trend #1: Using automation for paid ad campaigns To kick off this list of PPC trends, let’s talk about using automation for paid ad campaigns. In 2024, automation will continue to play a pivotal role in all digital marketing, especially PPC. You can automate numerous aspects of your PPC campaigns including:
Bidding Optimization of ads A/B testing Reporting Google continually pushes out ad automation features to make advertising easier on the platform. You can opt to use the features they provide in addition to using an automation tool that helps automate other advertising tasks Google doesn’t. As for Google, one automation feature they offer is Performance Max. Performance Max is a goal-based campaign type that enables you to access all your ad inventory from a single campaign. This ad type automatically optimizes your performance in real-time through Smart Bidding (we’ll talk about this more next).
Don’t miss our Marketing Manager Customer Phone Number List Insider emails! Join 200,000 smart marketers and get the month’s hottest marketing news and insights delivered straight to your inbox! ENTER YOUR EMAIL BELOW: Enter your work email (Don’t worry, we’ll never share your information!) PPC trend #1: Using automation for paid ad campaigns To kick off this list of PPC trends, let’s talk about using automation for paid ad campaigns. In 2024, automation will continue to play a pivotal role in all digital marketing, especially PPC. You can automate numerous aspects of your PPC campaigns including:
Bidding Optimization of ads A/B testing Reporting Google continually pushes out ad automation features to make advertising easier on the platform. You can opt to use the features they provide in addition to using an automation tool that helps automate other advertising tasks Google doesn’t. As for Google, one automation feature they offer is Performance Max. Performance Max is a goal-based campaign type that enables you to access all your ad inventory from a single campaign. This ad type automatically optimizes your performance in real-time through Smart Bidding (we’ll talk about this more next).